javascript data() code example
Example 1: javascript get data-id attribute
//get data-id attribute in plain Javascript
var element = document.getElementById('myDivID');
var dataID = element.getAttribute('data-id');
//get data-id using jQuery
var dataID = $('myDivID').data('data-id');
Example 2: jquery get data attribute
<a data-id="123">link</a>
var id = $(this).data("id"); // Will set id to 123