jquery return value from element by [data-?] attribute code example

Example 1: jquery get data attribute value

/* html */
<a data-id="123">link</a>

/* js */
$(this).attr("data-id") // returns string "123"

$(this).data("id") // returns number 123 (jQuery >= 1.4.3 only)

Example 2: jquery find div with data attribute value

$("body").find("[data-searchme='" + var_value + "']");