You should use HTML `data-*` attributes, `this` and the jQuery `.attr()` method. code example

Example 1: get attribute value jquery

var some_var = $( some_jquery_selector ).attr( 'some_attribute_name' );

Example 2: jquery attr

$( some_item ).attr( "id", "some-id" );
// for setting multiple attributes, it's similar to the css() property. However, quotes are not always required for attr()
$( some_item ).attr({
  id: "some-id",
  // or others.
  title: "Opens in a new window",
  // attributes which contain dash(-), should be covered in quotes.
  "data-value": "internal link"
});