jquery data attribute option code example
Example 1: jquery select by data attribute
$('div[data-key=value]');
Example 2: jquery data attribute
/* html */
<a data-number="123">link</a>
/* js */
$(this).attr("data-number") // returns string "123"
$(this).data("number") // returns number 123 (jQuery >= 1.4.3 only)