Magento Store - Get Base URL in Static Block
For those that are still looking for a solution, the following should do the trick for you...
For the unsecured base URL:
{{config path='web/unsecure/base_url'}}
Or for the secured base URL:
{{config path='web/secure/base_url'}}
Try this
<a href="{{store url="contacts"}}">Contact Us</a>
you can use this {{store direct_url="contacts"}}
For example:
<a href="{{store direct_url="contacts"}}">contact us</a>
Try adding this to your static block:
<a href="{{store url=""}}">Link to Base URL</a>
That should create a link to your store's base URL.