mvn spring-boot:run doesn't start spring

Try it with spring-boot 1.0.2.RELEASE. The "run" mojo changed in 1.1.0 snapshots and you might have hit a Windows-specific problem with it (looks like maybe the app is running but you aren't seeing the console output).

Update: that bug is now fixed, so it should work on 1.1.0 as well.

I changed the version tag from 0.0.1-SNAPSHOT to 1.0.2.RELEASE and it worked:

<?xml version="1.0" encoding="UTF-8"?>
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
    <modelVersion>4.0.0</modelVersion>

    <groupId>com.example</groupId>
    <artifactId>myproject</artifactId>
    <version>1.0.2.RELEASE</version>

    <parent>
        <groupId>org.springframework.boot</groupId>
        <artifactId>spring-boot-starter-parent</artifactId>
        <version>1.1.0.BUILD-SNAPSHOT</version>
    </parent>

    <build>
        <plugins>
            <plugin>
                <groupId>org.springframework.boot</groupId>
                <artifactId>spring-boot-maven-plugin</artifactId>
            </plugin>
        </plugins>
    </build>   

    <dependencies>
        <dependency>
            <groupId>org.springframework.boot</groupId>
            <artifactId>spring-boot-starter-web</artifactId>
        </dependency>
    </dependencies>

    <!-- (you don't need this if you are using a .RELEASE version) -->
    <repositories>
        <repository>
            <id>spring-snapshots</id>
            <url>http://repo.spring.io/snapshot</url>
            <snapshots><enabled>true</enabled></snapshots>
        </repository>
        <repository>
            <id>spring-milestones</id>
            <url>http://repo.spring.io/milestone</url>
        </repository>
    </repositories>
    <pluginRepositories>
        <pluginRepository>
            <id>spring-snapshots</id>
            <url>http://repo.spring.io/snapshot</url>
        </pluginRepository>
        <pluginRepository>
            <id>spring-milestones</id>
            <url>http://repo.spring.io/milestone</url>
        </pluginRepository>
    </pluginRepositories>

</project>

Spring now started:

  .   ____          _            __ _ _
 /\\ / ___'_ __ _ _(_)_ __  __ _ \ \ \ \
( ( )\___ | '_ | '_| | '_ \/ _` | \ \ \ \
 \\/  ___)| |_)| | | | | || (_| |  ) ) ) )
  '  |____| .__|_| |_|_| |_\__, | / / / /
 =========|_|==============|___/=/_/_/_/
 :: Spring Boot ::  (v1.1.0.BUILD-SNAPSHOT)

Your pom is missing the Spring Boot Maven Plugin:

<build>
    <plugins>
        <plugin>
            <groupId>org.springframework.boot</groupId>
            <artifactId>spring-boot-maven-plugin</artifactId>
        </plugin>
    </plugins>
</build>