MySQL "incorrect string value" error when save unicode string in Django

I had the same problem and resolved it by changing the character set of the column. Even though your database has a default character set of utf-8 I think it's possible for database columns to have a different character set in MySQL. Here's the SQL QUERY I used:

    ALTER TABLE database.table MODIFY COLUMN col VARCHAR(255)
    CHARACTER SET utf8 COLLATE utf8_general_ci NOT NULL;

None of these answers solved the problem for me. The root cause being:

You cannot store 4-byte characters in MySQL with the utf-8 character set.

MySQL has a 3 byte limit on utf-8 characters (yes, it's wack, nicely summed up by a Django developer here)

To solve this you need to:

1. Change your MySQL database, table and columns to use the utf8mb4 character set (only available from MySQL 5.5 onwards)
2. Specify the charset in your Django settings file as below:

settings.py

DATABASES = {
    'default': {
        'ENGINE':'django.db.backends.mysql',
        ...
        'OPTIONS': {'charset': 'utf8mb4'},
    }
}

Note: When recreating your database you may run into the 'Specified key was too long' issue.

The most likely cause is a CharField which has a max_length of 255 and some kind of index on it (e.g. unique). Because utf8mb4 uses 33% more space than utf-8 you'll need to make these fields 33% smaller.

In this case, change the max_length from 255 to 191.

Alternatively you can edit your MySQL configuration to remove this restriction but not without some django hackery

UPDATE: I just ran into this issue again and ended up switching to PostgreSQL because I was unable to reduce my VARCHAR to 191 characters.