Mysql strip time component from datetime
select date(somedate)
is the most common.
If you need to accommodate other formats, you can use:
SELECT DATE_FORMAT(your_date, '%Y-%m-%d');
Yes, use the date function:
SELECT date(my_date)
In PostgreSQL you use the TRUNC() function, but I'm not seeing it for MySQL. From my brief Googling, it looks like you'll need to cast your DATETIME value to be just DATE.
date_col = CAST(NOW() AS DATE)
See http://dev.mysql.com/doc/refman/5.0/en/date-and-time-types.html