php strtotime provide format code example
Example 1: php start of day epoch
$beginOfDay = strtotime("today", $timestamp);
$endOfDay = strtotime("tomorrow", $beginOfDay) - 1;
Example 2: php date strtotime format
$date = '25/05/2010';
$date = str_replace('/', '-', $date);
echo date('Y-m-d', strtotime($date));