Project name different from artifact-Id

When you import maven project, click on 'Advanced' panel on the bottom of the import dialog and there you can choose an alternative name template.

The default is [artifactId], but you can choose, for example, [name] which is the content of the description tag from pom.

It is possible setting the projectNameTemplate property in the configuration of the maven-eclipse-plugin, as in Documentation.

<plugin>
  <groupId>org.apache.maven.plugins</groupId>
  <artifactId>maven-eclipse-plugin</artifactId>
  <version>x.y</version>
  <configuration>
    <projectNameTemplate>custom-project-name</projectNameTemplate>
  </configuration>
</plugin>

One way to rename the project is directly editing the .project file. This is a XML file located in the project folder with basic eclipse information about the project.

Just change the node (it will only affect the project name in Eclipse)