Can't find model 'en'. It doesn't seem to be a shortcut link, a Python package or a valid path to a data directory windows code example

Example 1: OSError: [E050] Can't find model 'en'. It doesn't seem to be a shortcut link, a Python package or a valid path to a data directory.

python3 -m spacy download en_core_web_sm
pip3 install https://github.com/explosion/spacy-models/releases/download/en_core_web_sm-2.2.0/en_core_web_sm-2.2.0.tar.gz

Example 2: Can't find model 'en_core_web_sm'. It doesn't seem to be a shortcut link, a Python package or a valid path to a data directory.

import en_core_web_sm
nlp = en_core_web_sm.load()