Query JSON inside SQL Server 2012 column

Honestly, this is a terrible architecture for storing the data, and can result in some serious performance issues.

If you truly don't have control to change the database, you can accomplish this by parsing out the value with SUBSTRING like below, but it's leading down a very unhappy path:

SELECT *
FROM tb1
JOIN tb2 on tb2.bvin = 
    SUBSTRING(
        tb1.json
        ,CHARINDEX('"bvin":"', tb1.json) + LEN('"bvin":"')
        ,CHARINDEX('"', tb1.json, CHARINDEX('"bvin":"', tb1.json) + LEN('"bvin":"')) - CHARINDEX('"bvin":"', tb1.json) - LEN('"bvin":"')
    )

And sadly, that's as easy as it can be.

Another solution is JSON Select which providers a JsonNVarChar450() function. Your example would be solved like so:

select * 
from tb1 
left join tb2 on dbo.JsonNVarChar450(tb1.YourColumnName, 'bvin') = tb2.bvin

as someone mentioned, this could be a bit slow, however you could add an index using the JSON Select function like so:

alter table tb2 add
bvin as dbo.JsonNVarChar450(YourColumnName, 'bvin') persisted

go

create index IX_tb2_bvin on tb2(bvin)

And from then on you can query using the index over the computed column bvin, like so:

select * 
from tb1 
left join tb2 on tb1.bvin = tb2.bvin

DISCLOSURE: I am the author of JSON Select, and as such have an interest in you using it :)

Please vote for the feature here. In workaround section there you can find links to function-based solutions: http://www.sqlservercentral.com/articles/JSON/68128/ and https://www.simple-talk.com/sql/t-sql-programming/consuming-json-strings-in-sql-server/

in your case you need to merge all values from this column to create an array and then apply the workaround functionality mentioned above to create a table. however, I do NOT think this is a solution as it will be very slow. Maybe you could separate those values into separate columns in time of inserting(insert stored proc or backend method, maybe trigger.. not sure about your access rights)