Select elements by attribute in CSS

If you mean using an attribute selector, sure, why not:

[data-role="page"] {
    /* Styles */
}

There are a variety of attribute selectors you can use for various scenarios which are all covered in the document I link to. Note that, despite custom data attributes being a "new HTML5 feature",

• browsers typically don't have any problems supporting non-standard attributes, so you should be able to filter them with attribute selectors; and

• you don't have to worry about CSS validation either, as CSS doesn't care about non-namespaced attribute names as long as they don't break the selector syntax.

It's worth noting CSS3 substring attribute selectors

[attribute^=value] { /* starts with selector */
/* Styles */
}

[attribute$=value] { /* ends with selector */
/* Styles */
}

[attribute*=value] { /* contains selector */
/* Styles */
}

It's also possible to select attributes regardless of their content, in modern browsers

with:

[data-my-attribute] {
   /* Styles */
}

[anything] {
   /* Styles */
}

For example: http://codepen.io/jasonm23/pen/fADnu

Works on a very significant percentage of browsers.

Note this can also be used in a JQuery selector, or using document.querySelector