Apple - Should I use the same Apple ID for iCloud and iTunes?

In any of the common scenarios in which you store your Store credentials on devices under the control of others, it makes good security sense to have those be different from the ones you use for iCloud.

For example, it is common to share music among family members by using an Apple ID for purchases on all of the family's machines. If that Apple ID were the same as the one you used for iCloud, then (unless you can be sure that all family members have secured their machines) anyone who got his hands on one of those machines could potentially gain access to your e-mail, calendar, and documents (and, in typical configurations, could even log on to your machine if he had access to it).

the overuse of a single account

This is pure bs. It would be more of a headache to have to manage two accounts rather than one. Of course your stuff is saved either way, just make sure to vigiliant with your password (make it strong, and not 1234 or password or your name).

Just make sure to log out of your account whenever your not using it (i.e. so another family member doesn't hop on and start to purchase items).