sql iinsert product if not iserted for the user code example

Example 1: mysql insert into if not exists

INSERT INTO table_name (firstname, lastname)
SELECT 'NEW FIRSTNAME', 'NEW LASTNAME'
FROM DUAL
WHERE NOT EXISTS(
    SELECT 1
    FROM table_name
    WHERE firstname = 'NEW FIRSTNAME' AND lastname = 'NEW LASTNAME'
)
LIMIT 1;

Example 2: php mysql if not exists insert

$mysqli = new mysqli(SERVER, DBUSER, DBPASS, DATABASE);
$result = $mysqli->query("SELECT id FROM mytable WHERE city = 'c7'");
if($result->num_rows == 0) {
     // row not found, do stuff...
} else {
    // do other stuff...
}
$mysqli->close();