UITableViewCell subview disappears when cell is selected

It's because the table view cell automatically changes the background color of all views inside the content view for the highlighted state. You may consider subclassing UIView to draw your color or using UIImageView with a custom 1x1 px stretched image.

UITableViewCell changes the background color of all sub views when cell is selected or highlighted ,You can Solve this problem by overriding Tableview cell's setSelected:animated and setHighlighted:animated and resetting view background color.

In Objective C :

- (void)setSelected:(BOOL)selected animated:(BOOL)animated {
   UIColor *color = self.yourView.backgroundColor;        
   [super setSelected:selected animated:animated];

    if (selected){
        self.yourView.backgroundColor = color;
    }
}

-(void)setHighlighted:(BOOL)highlighted animated:(BOOL)animated{
    UIColor *color = self.yourView.backgroundColor;        
    [super setHighlighted:highlighted animated:animated];

    if (highlighted){
        self.yourView.backgroundColor = color;
    }
}

In Swift 3.1 :

override func setSelected(_ selected: Bool, animated: Bool) {
    let color = yourView.backgroundColor         
    super.setSelected(selected, animated: animated)

    if selected {
        yourView.backgroundColor = color
    }
}

override func setHighlighted(_ highlighted: Bool, animated: Bool) {
    let color = yourView.backgroundColor
    super.setHighlighted(highlighted, animated: animated)

    if highlighted {
        yourView.backgroundColor = color
    }
}