Unable to establish SSL connection, how do I fix my SSL cert?

In my case I had not enabled the site 'default-ssl'. Only '000-default' was listed in the /etc/apache2/sites-enabled folder.

Enable SSL site on Ubuntu 14 LTS, Apache 2.4.7:

a2ensite default-ssl
service apache2 reload

SSL23_GET_SERVER_HELLO:unknown protocol

This error happens when OpenSSL receives something other than a ServerHello in a protocol version it understands from the server. It can happen if the server answers with a plain (unencrypted) HTTP. It can also happen if the server only supports e.g. TLS 1.2 and the client does not understand that protocol version. Normally, servers are backwards compatible to at least SSL 3.0 / TLS 1.0, but maybe this specific server isn't (by implementation or configuration).

It is unclear whether you attempted to pass --no-check-certificate or not. I would be rather surprised if that would work.

A simple test is to use wget (or a browser) to request http://example.com:443 (note the http://, not https://); if it works, SSL is not enabled on port 443. To further debug this, use openssl s_client with the -debug option, which right before the error message dumps the first few bytes of the server response which OpenSSL was unable to parse. This may help to identify the problem, especially if the server does not answer with a ServerHello message. To see what exactly OpenSSL is expecting, check the source: look for SSL_R_UNKNOWN_PROTOCOL in ssl/s23_clnt.c.

In any case, looking at the apache error log may provide some insight too.