What is the logical connective for Either.. Or?

To me, the word "either" is unnecessarily confusing, and should be avoided if possible (of course, since it is part of the problem we have no choice in this case).

If "either $p$ or $q$" means the same thing as "$p$ or $q$", then the answer is simply $p\vee q$ (by the definition of $\vee$).

However, if "either $p$ or $q$" means "either $p$ or $q$, but not both" then this is equivalent to "$p$ is true and $q$ is false, or $p$ is false and $q$ is true". Do you see how to write the logical expression for this?

If "Either p or q" means "p or q", then logical disjunction $p \lor q$ would do it, if "Either p or q" means not both, then exclusive disjunction is needed: $p \oplus q = (p\land \neg q)\lor (\neg p\land q) = (\neg p\lor \neg q)\land (p\lor q)$.

There are several symbols for exclusive or, including $\oplus$ and $\veebar$. However, while in classical logic such connectives are both easily defined in terms of existing connectives and by means of a truth-table, they are not commonly employed in mathematics.

It's worth noting that there are many minimal functionally complete sets of logical connectives, but the definition of xor in terms of formulae using predefined connectives will be different in each. An obvious one is replacing $\phi \oplus \psi$ with $(\phi \vee \psi) \wedge \neg (\phi \wedge \psi)$.