Why do people accept the axiom of choice given the well ordering principle?
The well-ordering principle does not say, "Every linear order is a well-ordering." It says, "Every set can be well-ordered."
For instance, the set of integers is usually ordered as: $. . . -3<-2<-1<0<1<2<3<. . .$. This is clearly not a well-ordering. However, we can define a new ordering, $\prec$, as follows: $$0\prec -1\prec 1\prec -2\prec 2\prec -3\prec 3\prec . . .$$ This is a well-ordering of the set $\mathbb{Z}$.
So, in order to show that e.g. $(0,1 )$ is not well-orderable, you need to not only show that the usual ordering is not a well-ordering, but that no possible ordering is a well-ordering. This is not something you can do, using only the axioms of ZF: it is consistent with ZF that $(0, 1)$ can be well-ordered. Indeed (assuming ZF is consistent in the first place), Godel showed that ZF + "Every set can be well-ordered" is consistent.
One thing we can show is that any possible well-ordering of $(0, 1)$ would have to be extremely complicated - e.g., not Borel. This is one of the subjects of descriptive set theory, and (depending on your philosophical outlook) you might think that results like this provide evidence that the well-ordering principle is false. But they're far from a proof of its falsehood.
It also seems like you might have some confusion over what a well-ordering is. Maximal elements don't enter into it - a linear order $L$ is a well-order if every (nonempty :P) subset of $L$ has a least element. Alternatively (in the presence of a small amount of the axiom of choice :P), a linear order $L$ is a well-order if there is no infinite descending sequence in $L$.
Let me add one important side note: that we can prove, without using the axiom of choice, that there are uncountable well-ordered sets. The standard example is the set of countable ordinals, but there are others. This is treated more in detail elsewhere on this site, so I won't touch on it further, but even without AC the well-orderable sets are many and rich.
Noah wrote an excellent answer. But let me make one of his points even clearer.
Sets do not carry any structure. Some sets, however, arise in a very natural way from structure, that when we write them we implicitly think about them as structured sets. $\Bbb R$ is just a set, but we think about it as an ordered field. $\ell^2$ is just a set, but we think about it as a vector space. In fact, it might as well be the same set as $\Bbb R$, as they are both equipotent.
So when you say something like $(0,1)$ can be well-ordered, you mean that the set $(0,1)$ can be well-ordered. Not that the ordered set $(0,1)$ is well-ordered.
If you are able to accept that the rational numbers are countable, they clearly they can be well-ordered. And this is the main and most important thing to remember. There can be no well-ordering of the rationals which agrees with the usual ordering of the rationals "for too long". In particular, any enumeration of the rational numbers can only agree with the usual ordering on some finite subsets.
The axiom of choice, if so, implies that there is an ordering on the set $(0,1)$ which is a well-ordering. But even without the axiom of choice, here's a neat trick to confuse you a little bit.
Instead of $(0,1)$ let's consider $\Bbb R$. They are order isomorphic, it's just going to be more natural on $\Bbb R$.
Note that every real number can be uniquely written as an ordered pair $(k,r)$ where $k\in\Bbb Z$ and $r\in[0,1)$. Namely, $x\mapsto(\lfloor x\rfloor,x-\lfloor x\rfloor)$ is a bijection. And it is not hard to see that this is in fact an order isomorphism between $\Bbb R$ with its usual ordering, and the lexicographic order of $\Bbb Z\times[0,1)$.
Now reverse this product, and consider the lexicographic ordering on $[0,1)\times\Bbb Z$. Of course there is a bijection between this set and $\Bbb R$, so this induces an ordering on the real numbers. But in this ordering every real number has a successor. In this ordering there is a smallest positive real number (that's $1$, by the way).
How could this be? Well. We didn't postulate that the usual ordering of $\Bbb R$ is such that every element has an immediate successor and predecessor. We showed that there is an ordering which satisfies that. And the axiom of choice does not suggest that the usual ordering of any set which you have an implicit structure on is a well-order, it just says that there exists some ordering which is likely to ignore that implicit structure, and well-order that set.
(By the way, the above trick can be replaced by recalling that $\Bbb{R\times N}$ is also equipotent with $\Bbb R$, so you can write $\Bbb R$ as a bunch of sequences. But this equipollence is slightly less natural than the decomposition to $\Bbb Z\times[0,1)$.)