Why is SQL server throwing this error: Cannot insert the value NULL into column 'id'?

I'm assuming that id is supposed to be an incrementing value.

You need to set this, or else if you have a non-nullable column, with no default value, if you provide no value it will error.

To set up auto-increment in SQL Server Management Studio:

• Open your table in Design
• Select your column and go to Column Properties
• Under Indentity Specification, set (Is Identity)=Yes and Indentity Increment=1

use IDENTITY(1,1) while creating the table eg

CREATE TABLE SAMPLE(
[Id]     [int]  IDENTITY(1,1) NOT NULL,
[Status] [smallint] NOT NULL,

CONSTRAINT [PK_SAMPLE] PRIMARY KEY CLUSTERED 
(
    [Id] ASC
)
)

If the id column has no default value, but has NOT NULL constraint, then you have to provide a value yourself

INSERT INTO dbo.role (id, name, created) VALUES ('something', 'Content Coordinator', GETDATE()), ('Content Viewer', GETDATE())