Apple - App Submission: Where do I put my EULA (End User License Agreement)?

When you choose the Custom EULA option on iTunes Connect, you can submit an EULA to a new field shown for the app on iTunes Connect, which is then shown under a separate button on the App Store product page.

I see the answers that have been submitted and I wanted to submit my own as I've had a different experience.

You have to change the custom EULA in iTunes Connect, but that is not enough. Below is my conversation with Apple after changing the custom EULA and having my app rejected again.

I modified the standard Apple EULA in ITunes Connect which can be found when you download the app on iTunes. It’s not in the app as a pop up as it’s in the App Store as a download. I can add it to the app as a pop up, but from my research the iTunes connect EULA applied is all that matters. Is this not true?

Their response:

Hello,

Thank you for your response. To answer your specific question, EULA agreement must be part of the registration workflow and available from within the app on demand after login.

We look forward to reviewing your app once these issues have been addressed.

Therefore, I'm going to add the EULA to the user registration and make it available "On Demand"