Display ' apostrophe
It's a rather unusual convention, but if you want it then:
\documentclass{article}
\usepackage{textcomp}
\begin{document}
`It\textquotesingle s a nice day!'
\end{document}
David's answer is preferable, but here's another option if you don't want to load any package to take care of it.
\documentclass{article}
\begin{document}
`It\textsc{\char13}s a nice day!'
\end{document}