Excel: last character/string match in a string

How about creating a custom function and using that in your formula? VBA has a built-in function, InStrRev, that does exactly what you're looking for.

Put this in a new module:

Function RSearch(str As String, find As String)
    RSearch = InStrRev(str, find)
End Function

And your function will look like this (assuming the original string is in B1):

=LEFT(B1,RSearch(B1,"\"))

I think I get what you mean. Let's say for example you want the right-most \ in the following string (which is stored in cell A1):

Drive:\Folder\SubFolder\Filename.ext

To get the position of the last \, you would use this formula:

=FIND("@",SUBSTITUTE(A1,"\","@",(LEN(A1)-LEN(SUBSTITUTE(A1,"\","")))/LEN("\")))

That tells us the right-most \ is at character 24. It does this by looking for "@" and substituting the very last "\" with an "@". It determines the last one by using

(len(string)-len(substitute(string, substring, "")))\len(substring)

In this scenario, the substring is simply "\" which has a length of 1, so you could leave off the division at the end and just use:

=FIND("@",SUBSTITUTE(A1,"\","@",LEN(A1)-LEN(SUBSTITUTE(A1,"\",""))))

Now we can use that to get the folder path:

=LEFT(A1,FIND("@",SUBSTITUTE(A1,"\","@",LEN(A1)-LEN(SUBSTITUTE(A1,"\","")))))

Here's the folder path without the trailing \

=LEFT(A1,FIND("@",SUBSTITUTE(A1,"\","@",LEN(A1)-LEN(SUBSTITUTE(A1,"\",""))))-1)

And to get just the filename:

=MID(A1,FIND("@",SUBSTITUTE(A1,"\","@",LEN(A1)-LEN(SUBSTITUTE(A1,"\",""))))+1,LEN(A1))

However, here is an alternate version of getting everything to the right of the last instance of a specific character. So using our same example, this would also return the file name:

=TRIM(RIGHT(SUBSTITUTE(A1,"\",REPT(" ",LEN(A1))),LEN(A1)))