How have Html entities inside asp.net page?

The second example will ensure compatibility with ASCII standards of HTML transmition. So my vote is for the second example, so you don't have to ensure the HTML is output and encoded as UTF-8 all the way through all the proxy servers and any other kind of caching and translation that might occur.

You're correct; As long as there's unicode at both ends of the pipe, it really doesn't matter. Personally, I would use the first simply because it's more readable.

And, honestly, unicode has been widespread for some time. I personally believe that it's time to leave anyone who can't handle UTF-8 behind.

The ASCII table is set of characters, arguable the first standardized set of characters back in the days when you could only spare 1 byte per character. http://asciitable.com/ But I did some looking around at the extended character set of ASCII and it appears that the character you are referencing is an ASCII character. So there really isn't a problem which ever way you choose to display your title.

My revised answer is go for less expensive one according to space (i.e. the first one)