how to list all files and directories in given directory with full path but not recursive?

Try the following command:

dir /s /b /a

It will give ALL files, you can run it through FIND if you want or add a folder name.

If you don't want to install anything, you could also use the following command:

for /f "delims=" %a in ('cd') do @for /f %b in ('dir /b /a') do @echo %a\%b

You have to cd into the directory first or it won't work.