How to replace a value in web.xml with a Maven property?

You can use Replace Ant Task to do it.

Heres a sample Implementation where i replace the tokenkeys in a property file , adapt it to suit your needs

test.properties

SERVER_NAME=@SERVER_NAME@
PROFILE_NAME=@PROFILE_NAME@

pom.xml

 <plugin>
    <artifactId>maven-antrun-plugin</artifactId>
    <version>1.7</version>
    <executions>
      <execution>
        <phase>compile</phase>
        <configuration>
          <tasks>

            <replace dir="${basedir}/src/main/resources" >
              <include name="**/*.properties"/>
             <replacefilter     token="@SERVER_NAME@" value="My Server"/>
             <replacefilter     token="@PROFILE_NAME@" value="My Profile"/>
            </replace>             

          </tasks>
        </configuration>
        <goals>
          <goal>run</goal>
        </goals>
      </execution>
    </executions>
  </plugin> 

voila! Now execute

mvn clean package

Add to your pom section:

<plugin>
    <groupId>org.apache.maven.plugins</groupId>
    <artifactId>maven-war-plugin</artifactId>
    <configuration>
        <webResources>
            <resource>
                <filtering>true</filtering>
                <directory>src/main/webapp</directory>
                <includes>
                    <include>**/web.xml</include>
                </includes>
            </resource>
        </webResources>
        <warSourceDirectory>src/main/webapp</warSourceDirectory>
        <webXml>src/main/webapp/WEB-INF/web.xml</webXml>
    </configuration>
</plugin>

See Maven: Customize web.xml of web-app project for more details

You can simply use maven filtering resources:

<build>
    ...
    <resources>
      <resource>
        <directory>src/main/resources</directory>
        <filtering>true</filtering>
      </resource>
      ...
    </resources>
    ...
  </build>
  ...
</project>

You can also combine this and would like to filter some files whereas others shouldn't be filtered:

   <resources>
      <resource>
        <directory>src/main/resources</directory>
        <filtering>true</filtering>
        <includes>
          <include>**/*.xml</include>
        </includes>
      </resource>
      <resource>
        <directory>src/main/resources</directory>
        <filtering>false</filtering>
        <excludes>
          <exclude>**/*.xml</exclude>
        </excludes>
      </resource>
      ...
    </resources>

Put appropriate placeholders into the files you would like having replaced things like ${home}.