How to show all rows by default in JQuery DataTable

Use:

$('#example').dataTable({
    aLengthMenu: [
        [25, 50, 100, 200, -1],
        [25, 50, 100, 200, "All"]
    ],
    iDisplayLength: -1
});

Or if using 1.10+

$('#example').dataTable({
    paging: false
});

The option you should use is iDisplayLength:

$('#adminProducts').dataTable({
  'iDisplayLength': 100
});