iOS controlling UIView alpha behaviour for subviews

Check out the possible UIKit keys for Info.plist, specifically UIViewGroupOpacity.

UIViewGroupOpacity (Boolean - iOS) specifies whether Core Animation sublayers inherit the opacity of their superlayer.

Info.plist UIKit Keys

To elaborate on Mark's answer: If you set UIViewGroupOpacity in the Info.plist, it will change the behavior for all views in your app, if you are interested in only fixing the rendering of this particular view, you could also use this snippet:

redContainerView.layer.shouldRasterize = YES;
// No setting rasterizationScale, will cause blurry images on retina.
redContainerView.layer.rasterizationScale = [[UIScreen mainScreen] scale];

The iOS alpha property is inherited by its subviews. If we are setting alpha 0.3 for red view then both subview will have the alpha = 0.3. There is no way to stop subviews from inheriting their alpha value from their superview.

The solution might be to set the colour of the red view with an alpha of 0.3. The color property will not be inherited by its subview.

[redView setBackgroundColor:[UIColor colorWithHue:238.0f/255.0f saturation:24.0f/255.0f brightness:24.0f/255.0f alpha:0.3]];