Memory segmentation in modern operating systems
The segment in "data segment" has nothing to do with hardware segmentation, which is a feature of little relevance to modern operating systems (i.e. redundant with respect to paging) which rely on paging to implement virtual memory. Segments also have severe drawbacks compared to paging (e.g. memory contiguous in a segment must be physically contiguous) without any benefit. By "segment" for user-space programs, one literally means a contiguous section of the virtual space of the process.
Many architectures do not have segmentation anymore. On x86, segmentation is just an historical payload and is set up to have a code and data segment that covers the entire address space because segmentation cannot be bypassed.
Your question about freeing memory obtained through sbrk is answered here: How do I free memory obtained by sbrk()?