Run Windows Program With Flags / Parameters

I guess you could edit the registry settings of that particular executable so it always runs with the parameters you set. Below, is a related question regarding always running firefox.exe with some arguments on windows xp:

How to set default parameters for an application?

I believe, the registry path shouldn't be much different on windows 7 as well. i.e. always something like

\HKEY_CLASSES_ROOT\MyApplication\shell\open\command