TSQL Pivot without aggregate function

You can use the MAX aggregate, it would still work. MAX of one value = that value..

In this case, you could also self join 5 times on customerid, filter by dbColumnName per table reference. It may work out better.

yes, but why !!??

   Select CustomerID,
     Min(Case DBColumnName When 'FirstName' Then Data End) FirstName,
     Min(Case DBColumnName When 'MiddleName' Then Data End) MiddleName,
     Min(Case DBColumnName When 'LastName' Then Data End) LastName,
     Min(Case DBColumnName When 'Date' Then Data End) Date
   From table
   Group By CustomerId