What is the maximum characters for the NVARCHAR(MAX)?

The max size for a column of type NVARCHAR(MAX) is 2 GByte of storage.

Since NVARCHAR uses 2 bytes per character, that's approx. 1 billion characters.

Leo Tolstoj's War and Peace is a 1'440 page book, containing about 600'000 words - so that might be 6 million characters - well rounded up. So you could stick about 166 copies of the entire War and Peace book into each NVARCHAR(MAX) column.

Is that enough space for your needs? :-)

By default, nvarchar(MAX) values are stored exactly the same as nvarchar(4000) values would be, unless the actual length exceed 4000 characters; in that case, the in-row data is replaced by a pointer to one or more seperate pages where the data is stored.

If you anticipate data possibly exceeding 4000 character, nvarchar(MAX) is definitely the recommended choice.

Source: https://social.msdn.microsoft.com/Forums/en-US/databasedesign/thread/d5e0c6e5-8e44-4ad5-9591-20dc0ac7a870/

From MSDN Documentation

nvarchar [ ( n | max ) ]

Variable-length Unicode string data. n defines the string length and can be a value from 1 through 4,000. max indicates that the maximum storage size is 2^31-1 bytes (2 GB). The storage size, in bytes, is two times the actual length of data entered + 2 bytes