XCode Simulator: how to change its shortcuts?

I could use Jason's answer without having to duplicate Simulator.app into Applications and then delete it.

Not sure the needed Other... and Search options required some particular MacOS, so I'm copying the adapted steps here :

1. System Preferences > Keyboard > Shortcuts
2. App Shortcuts > add [+]
3. Open list of Applications, select Other... at the bottom
4. Use the search box to search for Simulator.app
5. Simulator.app should appear, double click it
6. Exact name of Menu item, and shortcut
7. Add

I was able to change Simulator shortcuts by doing the following:

1. Open Simulator
2. Right click the icon in the tray
3. Select Options > Show in Finder
4. Copy Simulator.app to your /Applications directory

At this point, you won't be able to run Simulator.app from the /Applications directory, but that's ok, we're just going to use it there for setting the shortcut(s). To do that, follow the steps you would to change any other app's shortcuts:

1. System Preferences > Keyboard > Shortcuts
2. App Shortcuts > add [+]
3. Select the Simulator.app from the list (wouldn't appear unless we had already completed the steps above.)
4. Exact name of Menu item and shortcut.
5. Add

Now go ahead and delete Simulator.app from /Applications. The shortcut will still be changeable and the app will be listed from now on.