CDF plugin no longer launches in Chrome

I had contacted tech support at Wolfram about one of my demonstrations, and got a reply from Ed Pegg (one of the editors at the Wolfram Demonstration site) which included this:

"Mathematica 10 turned out to be incompatible with the server our Demonstration site runs on, so we're needing to do a major upgrade. But it's taking longer than expected. The landscape for plugins is changing -- Chrome soon won't accept 32-bit plugins. The process of making a free Version 10 player is proving trickier than expected."

I guess from this that the cdf player must be a 32-bit plugin, and is now rendered incompatible with Chrome. As Szabolcs points out, the cdf player continues to work in other browsers like Firefox and Safari.

As an update, I received this message from Wolfram support in December 2015:

"Just to let you know, web browsers are slowly moving away from the technology that supports our plugin. You may have noticed that it does not work on Chrome and Edge, and more browsers are to follow over the next year or so. We are migrating most of the functionality offered through the plugin over to our Wolfram Cloud products.

In short, as plugins are a dying technology, our development teams are moving away from updating it. You can read more about it here:

http://support.wolfram.com/kb/20057"